Turn Up The Volume!

Posted on Oct 28, 2018
By Gaurav Aidasani

Digital Audio is the future. Are you listening?  


84% of advertisers presume digital audio ads will take over other forms of advertising in the coming year. With 75% people streaming music and podcasts consistently, there’s an increasing opportunity for brands to target people on-the-go with relevant and timely messages within playlists, podcasts, and radio ad breaks.


In order to do this successfully, brands must think about all the questions that a customer may have and analyze how they could provide a solution. For example, a fashion brand is offering a 70% flash sale this weekend, they decide to promote the same on a podcast...When someone hears the ad, they are more likely to visit the site and explore what’s in store. Voice marketing is a very effective way to connect with audiences on a deeper level, if used in the right way and at the right time. It is literally transforming how companies set up strategies to sell to their customers. Audio ads feel real and relatable, as they convey messages as naturally as 2 people conversing. 


Listing below the 3 key benefits of digital audio ads:


1) It is eyes-free and hands-free:  

Thousands of people spend at least 30 minutes a day commuting from one place to another, most of who tune in to music, podcasts and audio books while on the go. Advertising to this target audience during this time is key, as they are engaged in driving or commuting and can consume both mediums of advertising seemlessly. This also works wonders as it allows advertisers to reach their desired audience through a new, fresh and unique form of advertising. In today’s competitive digital marketplace, the advertiser who is willing to utilise innovative and new forms of advertising will be able to connect with their target audience, increase brand engagement in a brand new way. 


2) Effective reach on mobile:  

Mobile advertising has become a huge part of the digital marketplace. With the increasing number of mobile users, it has become very necessary for advertisers to ensure their campaigns are mobile-friendly. Digital audio mediums: be it music apps, podcasts, social networking apps and radio are all mobile friendly mediums. Research shows that almost 70% of SoundCloud’s traffic occurs from smartphones. This confirms mobiles has massive reach and provides your brand an opportunity to reach a larger audience.


3) Highly engaged listeners:  

Whether a consumer is listening to music or a podcast, he/she is fully engaged. Approximately 67% of respondents are able to name a product/service they hear in a podcast. This only highlights the fact that listeners are highly engaged and focused on what they hear, so there is a higher probability of the user remembering the name of your brand and the promotion you’re offering.