Marketing professionals understand the importance of attracting their target audience towards their products and services. With the ever-changing digital market space, it’s critical for marketers and creative teams to find mediums to excite, entice and engage customers. While video is a great interactive medium, Rich Media is just as good, if not better. But what is Rich Media? You may have seen those ads that suddenly expand as you hover over them while browsing through a website or the ads in the corner that keep changing color so you don’t miss them and see what message they have to offer. A type of advertisement in the digital space that uses unique elements to attract attention and stand out amongst other ads is popularly known as Rich Media.
One of the most powerful tools today, these ads offer great performance and increased CTR’s. Research has it that Rich Media ads show five times stronger CTR’s than standard display ads. They are very different from static or traditional banner ads as they provide a more enhanced and engaging experience. They involve the customer to a great extent and leave no stone unturned in interacting with them. Animated elements, streaming audio, video, interactive CTA’s are just some of the elements that constitute a Rich Media ad.
Types of Rich Media ads:
- In-page: These ads usually show up like a banner in various areas of the webpage.
- Out-of-page: These are floating ads, expandable ads, interactive pop-up ads.
- In-stream: These ads include pre or post roll videos
Listing below some key reasons why you should include Rich Media as part of your next marketing campaign:
It promises greater interaction than any other medium. With attractive and visually appealing content, video, movement and other features, it grabs eyeballs and keeps the viewer’s attention fixed longer than traditional ads. The viewer is also enticed to interact with these ads as they literally call out to you.
2) More calls-to-action:
Instead of just leading the consumer to the landing page, rich media ads allow you to use multiple CTA’s that link viewers to your social media accounts, website and landing page.
3) Leads to enhanced user experience:
Customers are always excited to interact with ads that are unique and different. Rich Media ads do not force the consumer to leave the site. This allows consumers to have an uninterrupted and pleasant online browsing experience.
4) Easy tracking:
It’s easy to track user interaction through this medium. Rich Media ads allow you measure stats about your consumers and also analyze how they interact with your ad.
5) Higher performance:
Rich Media ads outperform standard and traditional banner ads with increased conversion rates, click through and view through rates. Since Rich Media ads are more interactive, consumers are more likely to click on them or take some kind of action after viewing these ads as compared to its counterparts.
Though Rich Media ads are costlier in price and larger in size, they provide a number of advantages as listed above and lead to a cost-effective online ad campaign.