Taking The Native Advertising Route? Not Before You Read This Blog

Posted on May 08, 2015
By Gaurav Aidasani

What lead to the rise of Native Advertising? The understanding that, “First impressions are everything, especially in the mobile world.”

Huge number of mobile apps and websites compete for the user's share of time and mind. In this case, the 1st impression is vital to announce the app’s story. Therefore, it is no surprise that the app or user experience has moved forward to contain the ad experience also; hence the rising popularity of Native Advertising.

Native advertising- Here you actually learn by falling over

Richard Branson’s famous quote is as follows, “You don’t learn to walk by following the rules. You learn by doing and falling over”.

To develop expertise in native advertising, you need to understand the nitty-gritty of integrating native ads which are as follows-

Discoverability:

Click. Swipe. Scroll. Swipe. Click. Voila! You spotted your native ad! If you make it difficult for the user to find your native ad, your ad revenues will also dwindle.

Place you ad on the frequently visited pages of your mobile properties; you will receive a fair share of elusive ad engagement.

Recognition:

This is an ad; no wait it is not! Native Ads if hidden like chameleons camouflaged in the content, the user will fail to locate it. Hence, demarcate the ad in some different color and indicate “Sponsored” or “Promoted” or even just plain and simple “Ad” to ensure your users do not miss the ad.
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