The launch date for the next smartphone from the new-in-market company, OnePlus, has been announced. And guess what, it does not require an invite.
Wondering what I am talking about. OnePlus became famous when it launched its first model, the One, about a year back with a price tag of $299. This Cyanogen powered smartphone was a great value for money. The only hitch was that this hyped up phone could only be bought online and that too if you had an invite.(Aside for some exceptions here and there.) This strategy helped the company manage the demand for the phone and raise a level of interest in a new product from a rookie company. The overall features and the low price tag managed to garner some attention from the tech community.
“We now feel confident that we have matured enough to handle the increased complexity that comes along with opening up sales completely,” OnePlus spokesman said in a blog post. OnePlus also acknowledged that it had learned “an immeasurable amount” in the year following the first launch of its smartphone.
And truly, after the stupid gaffe they did when running the sexist campaign where they asked women to submit photos for an online beauty contest to get bumped up on the invite list. I am including the entire text of the contest:
As we close in on the 200K mark for the number of registered forum users, OnePlus wants to give a shout out to the few but beautiful female fans in our community with our Ladies First contest.
In true gentlemen fashion and because chivalry is not dead, we are giving the lovely ladies of OnePlus a chance to skip the invite line and introduce themselves to us.
Ladies (and only ladies, sorry guys, ladies first), the rules are simple:
Draw the OnePlus logo on a piece of paper or on your hand/face/wherever (so we know it’s really you)
Take a photo of yourself with the OnePlus logo clearly visible
Post the photo in this thread
The 50 most well-liked ladies will receive an invite and a Never Settle t-shirt. Additionally, we will be giving out another 100 invites at random to any lady who participates in the contest. The contest begins today and ends on Friday. We will announce the winners on Monday.
Ladies, no nudity please.
This really soured a lot of people from buying the phone and almost put a stop to the sale before it really launched.
OnePlus also confirmed the launch of its' new device - OnePlus 2 - in the Q3 of this year. Using it’s tried and tested method: this device too will be available via an invite.
OnePlus is one of the handful of China-based hardware firms emerging in the below-$300 smartphone market. Some of its competitors include Xiomi, which sold more than 60 million phones last year, Le TV and Smartisan. Comparatively OnePlus sold a relatively modest 1 million devices last year seems to have captured the attention of users beyond China with its software and looks. This makes the next edition of smartphone from OnePlus worthy of note.