The Backside of Your Phone Has a New Innovation

Posted on Apr 17, 2014
By Gaurav Aidasani

Smartphone case makers will need to think of an innovative option to come up with when it comes to covers because now phone makers are focusing on making the rear of the phone useful as well.

Hardware innovation that’s been forced to slow elsewhere, with the front of the phone becoming locked down with as near an edge-to-edge display as is technically possible, is moving in on the back of phones, an under-developed, mostly overlooked landmass ripe for spicing up.

Examples of interesting backside smartphone developments in recent times include some at the margins of the market, such as Jolla’s Other Half — an NFC-powered backplate that snaps onto the mobile-maker startup’s device to allow users to customise the look and feel of their smartphone theme, thanks to the NFC connection betwixt the two.

The NFC connection on the Other Half also allows users of the handset to get access to branded content, such as a news feed or product catalogue from an Angry Birds or Makia co-branded Other Half.

There are a lot of developments happening in this area of the phones. What would be the next best innovation is yet to be seen!